You’re right. Yet currently there is one major normativity in action and that is the normativity of the market. Market rewwards economies of scale and monopolies more than anything else. Unfortunately there is no working institution left to bring in the normativity of societal good for balance. One might hope for state to make a move, but big tech pays the most lobbying money currently, so I wouldn’t hold my breath.
Of course. I agree that market pressure is pushing companies that way and there's little that can stop it now. But that still doesn't make the excuse a good one, certainly not for us, the people.
