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This is why I sell beer. (jwz.livejournal.com)
179 points by bigiain on March 17, 2011 | hide | past | favorite | 67 comments



Well, I mean I've never been wealthy but I've run the range from upper middle class to dead broke and if I can extrapolate the data I would say that a predilection for free beer is probably universal regardless of income or social status. It's the common thread that binds the bourgeoisie and the proletariat.


It just tastes better.


Some guys like that bottled beer / Some like it in a can / Some say a keg's the best beer / For a real beer drinking man / Everyone has their favourite / But on one thing they agree / The greatest beer in all the world / Is the one you drink for free

Free beer free beer / That's my favourite brand / If I didn't have to buy it / It's the best beer in the land / Warm flat funky / It don't matter to me / The greatest beer in this whole world / Is the one you buy for me


Disagree. Outside of a brewery itself, most free beer you encounter is the cheapest swill available.


Maybe I got lucky, but with my name on enough VIP lists I paid for maybe 3 drinks at SXSWi last year in total, and I was fairly plastered most evenings. I quickly found that 'limiting' myself to one drink per bar didn't help when bouncing between 12 bars a night. Ouch. I didn't touch alcohol for 45 days after SXSW.


Oh good, here's "beer guy" talking about swill.


All of my free beers where either Open Bar selection or Draft Shiner. I guess my experience falls outside of 'most'.


Nothing tastes better than a beer I earned with my own labour.


We have free beer at the office. I'm not sure which category it falls under.


Quit and see if they still let you come in and drink the beer.


Wait, where do you work? Are they hiring?


Nothing tastes better than a beer I brewed with my own labor.

Currently have a Dopplebock and a Belgian Pale Ale in the fermentors.


Life is too short to drink crappy beer. I know I could buy a six pack for the amount of money I just spent on this "Rochefort 8", but the taste is worth every penny.


Belgian beer is awesome. That's why I decided to be born here.


Eurostar FTW!


Life is too short to drink crappy beer. Therefore, I live in England.


Life is also too short to eat crappy food.

I kid, I kid. I love in Portland, Oregon, and am jealous of your beers that are more than hops + alcohol.


There's plenty of variety in Portland. There's the farmhouse inspired offerings from Upright, a wide range of sour beers from Cascade, all the quirky experiments coming out of Burnside Brewing, and the strong, complex, barrel-aged from Hair of the Dog.

I'd wager that we have a greater diversity of beer being brewed in Portland than just about any other city on the planet.


Diversity? Maybe. Widely available diversity? No, not really. Going out to any random (non-brewery) bar, I see the same local breweries: Widmer, Deschutes, and Rogue. They all make rather hoppy beers (roughly in that order of increasing hoppiness). Plus, a lot of the smaller places follow the trend (e.g. Old Market in Multnomah Village).

I will admit it's probably easier for me to find beer that makes me happy in Portland than in almost anywhere else I've been. Partially this is a indication of how little I've travelled, but it's also a testament to the variety you can find here.


London has awesome food. And when that gets boring, I fly home to India. So there!


Carling?


There's probably as much alcohol in your Rochefort 8 as there is in that entire six-pack too :-)


That's why some of use prefer a bottle of good wine.


Homebrewed beer is surprisingly inexpensive, and easily beats any cheap beer.

Of course, I live in Michigan, and there's no shortage of good beer around here. My office is within spitting distance of the Founders taproom. :) (http://spv.yi.org/~scott/img/drpn!_mug.jpg)


And that's why I'm creating "Ayn Rand IPA"


Is that you Diogenes?


All I know about Diogenes is that he lived in a trash can and told Alexander to move because he was blocking the sun. What's this story you're referring to?


When Diogenes was asked which wine tasted the best, he replied: "That which belongs to another."


I know Alexander killed Diogenes in a drunken rage, but that's about it.


You may be thinking of Cleitus. The Diogenes and Alexander story usually ends with Alexander telling his entourage, "If I were not Alexander, I would be Diogenes."


I love Austin, and spend three months out of the year there. But, I avoid it like the plague during SXSW, especially the tech portion. I spent part of the winter there, and will be arriving back in town in a couple of weeks, just in time for the SXSW people to be gone. SXSW brings nearly everything I don't like about Silicon Valley and Los Angeles and New York to a town that I love and is normally refreshingly free of those traits...and that makes me feel kinda ill.


I was following two different twitter feeds coming out of conferences last week: DrupalCon and SXSWi. It was interesting to me how different the tweets were. DrupalCon's were mainly from developers looking for info, or excited about some presentation or technology. SXSWi was mainly people promoting one thing or another. That's not a bad thing necessarily, but speaks to the very different audiences in attendance, which might also explain why the more technical among us is put off by SXSW. I didn't go to SXSWi, am I wrong in thinking it's more of a marketing event then tech event?


You're not wrong at all. The tech folk really have their own set of get-togethers: WWDC, Google I/O, Drupalcon, Embedded Systems Conference, SIGGRAPH, DEF CON, hundreds of others.

SXSW has struck me as a gaggle of marketing types that think they're pushing the limits of tech.


So what are those traits? After all, I'd hate to offend you the next time I visit Austin.


Khakis and blue shirts? Annoying capitalist and entrepreneur attitudes, talking about the next big thing, etc. People who focus too much on social media, people who actively spam social media and spam real-life in some twisted definition of "marketing".

I think that about covers it.


Don't worry about offending me. I won't be there to offend.

But, here's what I hate about SXSW:

The crowds. I generally hate any environment where one pays hundreds or thousands of dollars in order to wait in lines. This is not a failing of SXSW or the people who attend; SXSW has been a great marketing success for its founders. It's just something I don't like, so I make sure I'm not in town when some of the venues I frequent will be packed and prices hiked up for the duration.

It brings swarms of people pushing products and "personal brands" into a town where that sort of thing is not common, even at tech events. People start companies in Austin, but the culture is a different one from Silicon Valley, and I like it that way. But, I like Silicon Valley the way it is, too; it is true to its history and part of its charm. The problem is when you try to shove a square peg into the funny looking blob shape that is Austin culture. I spent three years in Silicon Valley, and I enjoyed most of it. When I first arrived and started attending nerd events, I thought, "I've found my people!" Turned out not to be so much true after a bit more reflection and exposure, and the 38th time I heard someone pitching a revolutionary new travel wiki, or the countless times when someone explained their new product in relation to some other new product I'd never heard of ("So, it's basically a clone of X, but we've added social features!" where X was some company that had existed for two months and had one developer and at least a dozen users and had been mentioned in a comment on TechCrunch by its founder). But, it's a valuable part of American culture and I love that Silicon Valley exists, so I can visit when I want to experience that culture. I love the history of computing and a lot of it happened because of and inside of the valley. Nothing wrong with Silicon Valley, but for me, I have to take it in measured doses.

So, that's the part of the valley that I don't like coming to Austin. I also mentioned LA and New York, and those cultures also infect the entire conference and not just SXSWi.

The thing about LA is that the Next Big Thing is the holy grail...and everyone playing SXSW is trying to convince you they're the Next Big Thing. There are promoters everywhere, people pushing CDs, flogging their particular showcase with flyers and parties, and a huge pile of people telling you what to like. While Austin has more live music per capita than any other place on earth, Austin doesn't normally do the Next Big Thing. Bands sometimes make cool posters, and that's about the extent of their marketing prowess. During SXSW there are hundreds of bands playing every day in Austin, sure, but on any day in Austin there are hundreds of bands playing (6th Street alone has several dozen live music venues, most open 7 days a week, and with two to four bands on the bill). SXSW just means you have to wait in line and pay hundreds of bucks to see them, and fight a trade show crowd gone wild to get a seat or a place near the stage. Which brings us to New York culture...that of exclusion and long lines and stupidly expensive drinks. You don't just get into every show at SXSW, even with the fanciest of wrist bands. You have to wait in line, or know the right people. This, again, is a testament to the success of SXSW. It is a huge event, and the crowds are tremendous. That doesn't mean I have to like it. I've been a live music fan (and a musician) since I was a kid, but I decided very early on that once the crowd reaches a certain size, the experience is remarkably less satisfying. While most of the clubs in the SXSW rotation are small enough and cool enough venues for transcendent live music experiences, the crowd, both in size and in kind, are not.

So, enjoy SXSW. If that's the sort of thing you like, then SXSW is about as much the sort of thing you'd like as anything I can think of. I do not enjoy it, so I'll park in some other city while it's happening. I'm in Flagstaff, AZ this week, and I'll probably spend a couple days at the Grand Canyon, and then maybe pause in Albuquerque, before heading to Austin for another month, or so. Austin should be getting back to normal by the time I arrive.


There's a lot more to New York than the trendiest clubs and the wealthy in-crowd.

> I decided very early on that once the crowd reaches a certain size, the experience is remarkably less satisfying.

Completely agree. And there's a ton of great small venues even in Manhattan.


"And there's a ton of great small venues even in Manhattan."

I'm sure that's true. I only knows what I sees on TV. I've never actually been to New York, but I'm hoping to visit in late summer (visiting New York in a 33' motorhome, however, is expected to be a challenge, so I might have to save the New York trip until after I downsize into a truck+travel trailer, so I can park the trailer outside the city and drive in).

LA, on the other hand, I've visited numerous times. The music scene there is downright bizarre in its crass commercialism, though great bands still come out of LA every once in a while.


Having just come back from SXSW, the (disappointing) hour spent chasing parties is more about a notion of who you should be socializing with than the free drinks.

Abandoning the night's most popular venues almost guarantees magic will happen.


Somewhat agree. However, magic will happen almost anywhere with an open bar. ;)


Free alcohol changes the social dynamic of an occasion. There's less awkwardness about offering to get someone a drink or vice versa. Less concerns about expectations of reciprocity.

And people generally seem to end up drinking more.

All good in my opinion.


Maybe it's different in the US, but as a Finn I don't think "end up drinking more" is good since people generally end up drinking quite enough without any financial help.


To be fair, many things are the reason jwz sells beer. http://news.ycombinator.com/item?id=1274612 =]



While the close of the story is the most fun - I find myself drawn to the beginning.

I haven't been to SXSW but have paid attention to the writings coming out of it over the last few years and increasingly the opinions are that "it's getting mainstream" or that "the new people are ruining it".

It reminds me of when I was in High School and everyone started listening to Nirvana. The "early adopters" were pissed when that happened...


Every band that's ever gotten popular, every community (online or off) that's ever gotten big. Lamenting that the scene was cooler back in the day seems to be a deep-seated human behavior.


That's correct - or at least it's correct for a certain type of personality and I believe the number of people with that make-up is relatively small.

Ironically it's those very people that love finding what is new, different and very often great - the early adopters - that dislike when their discoveries hit the tipping point.

Without the early adopters the masses might never discover the greatness the world has to offer. Perhaps the reason they can't stand the critical mass is so they can discover something new. Begin the process again.


It reminds me of when I was in High School and everyone started listening to Nirvana. The "early adopters" were pissed when that happened...

I think there is a significant difference between being annoying that your 'cool' community of people has gotten too large as opposed to people liking the same 'cool' band you do.

Just take online forums. Large, popular forums are much different than smaller, hidden ones. Though they both have their advantages, these advantages are different and both generally have very different atmospheres. I don't think it's wrong to complain when the things you enjoyed about a smaller community are lost as the community grows larger. Because, honestly, a community growing larger changes things, and definitely not always for the better.


research shows that there is some psychological attachment to the concept of "free" that bypasses people's usual cost/benefit thinking. see this article [http://www.spring.org.uk/2008/04/free-but-at-what-price.php] for instance.


"These are the same people who started several "Support Japan" websites"

Really? These same people?

No, some of them may have made little charity sites where not even a dime of donations has yet reached Japan - or may ever reach Japan - and that has no relevance to people being douchey at a convention.

Some people.

ETA: If I ever went to SXSW, it'd be for Music, and I'd pay for my damn beer.


Umm, so, shouldn't he be selling event tickets or hotel rooms instead?


The point is, he doesn't have to work with these people any more, since he is no longer a programmer.


I'm a programmer and I have no idea what SXSW is. My research indicates it has very little to do with programming.


Sorry, we're gonna have to take away your hipster programmer badge :-(


No, you can't! I use node.js!


Be careful with it, it's printed on vinyl.


Got it. I forgot not to joke on HN!


An understandable indiscretion, but be sure not to repeat it.


A comment from twitter on the article page says: "Maybe half the fun is finding a place with free beer."

Which makes me think that all you need to decide is how much you rent the glasses for and how much you charge people to get out of the toilet?


Wait a second - attendance at SXSW really costs ~$1000?


Not really. I paid $450 for an early bird badge. $100 flight each way from NYC with American/Continental. Couchsurfing for accommodation. Eating free food at parties.

It's not that expensive if you plan well.


you are the Bear Grylls of the tech conference circuit


He better drink his own meme.


standard ticket price is close to $750 (early bird is like 6 months early, and like $450, then goes up monthly). interactive + film badges are over $1k. hotel lodging is expensive and hard to come by (compared to other cities)


Loved this blog——pithy, humorous, and offering a clear opinion. (I don't have to completely agree with the opinion to enjoy it; some of the rebuttals in this comment thread have been more convincing.)


I'd be looking for cheap beer too if I had just paid a thousand bucks for a badge, and at least $150/night for a shitty hotel.


Motel 6 on i35 was available for $60/night and it had a flatscreen TV along with hardwood floors. Though that was $10/night more than last year. There are deals to be had you just have to look.




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