Thanks! I actually don't work in streaming/OTT, I manage a data science team for an auto insurance company. We end up thinking a lot about these kinds of questions from different business units that aren't quite sure what they want to be optimizing for, so I'm somewhat used to making the connection between high level strategy and measurable objectives. And as you might imagine churn/bundling/LTV are also very important concepts in the insurance space, which probably gave me a leg up in my response. The revenue model is at least superficially similar.

Thanks for the podcast link, it looks very relevant and will give it a listen. I see insurance is even explicitly addressed @ the 23 minute mark.