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I've maintained an enterprise saas product for ~1500 customers that used this strategy. Cross account analytics were definitely a problem, but the gaping SQL injection vulnerabilities left by the contractors that built the initial product were less of a concern.

Snapshotting / restoring entire accounts to a previous state was easy, and debugging data issues was also much easier when you could spin up an entire account's DB from a certain point in time locally.

We also could run multiple versions of the product on different schema versions. Useful when certain customers only wanted their "software" updated once every 6 months.




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