The new middle men: same as the old. Any kind of commission based service will always use its position as a wedge to either gain marketshare or increase its profits by hammering on that wedge as much as they can. As long as it moves, keep on hammering. I've yet to find an ethical one. Here in NL 'Thuisbezorgd' pulled the exact same stunts. I hate them with a passion and always search to find out if the restaurant I'm ordering from has a direct process as well, they are usually super happy about that.