In the days leading up to Microsoft's antitrust case, Microsoft would routinely pre-announce competing products, or announce they would be adding functionality from other competing products into Windows or Office.
Even without releasing anything, just these announcements would create Fear, Uncertainty, and Doubt in their competitors and customers considering investing in their products.
It means, why consider using something like Airtable? Microsoft has this new product coming out that will do the same thing, and it's from Microsoft. No one gets fired for buying Microsoft.
You're planning to start using a system like that. Is going with Airtable (available now) a bad financial / management decision? Is switching later going to be possible?
