Google biggest advantage (and its the same thing Apple and Microsoft are doing) is integration of services that ultimately make the users life easier. Personally I use a Mac and iPhone and all my data is stored in iCloud. I do a lot of my personal work with MS Office and my email is Gmail. But over time I have found that choosing an ecosystem does benefit you. Recently I switched my work tasks to Google suite products and dropped my Apple TV for an android based solution. The main advantage is now my TV, browser (chrome), gmail, youtube are all synced together. I can watch videos on my tv and save others to pick up on my phone later. I can edit my docs anywhere and link them into my emails easily. I have debated moving from Apples Photos to Google Photos so that my images are all centrally located for my own ease of use and cross platform integration. I still back up all files to a secondary drive and forward copies of important emails to my outlook account in case I ever get locked out of my google account, but the integration is really nice.