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That is what's missing, albiet tersely stated.

The hypothetical business has two choices. Choose Electron, or choose some other toolkit that has native, cross-platform support (like Qt). It's far easier for the business, and the developers there, to take their existing website HTML, CSS, and Javascript; and simply wrap it in Electron (which costs $0), and call it a day. Every other choice is (perceived as being) more expensive.

Qt is a modern toolkit with native-cross platform support, but costs money for commercial use, and businesses and software developers don't want to spend the money on it.




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