Opera tried it, it didn't work:

https://dev.opera.com/blog/taking-the-web-into-our-own-hands...

Current attempts:

DAT: https://dat.foundation/

Zeronet: https://zeronet.io/

Secure Scuttlebutt: https://scuttlebutt.nz/

imo we need personal, public IP addresses, not labyrinthine decentralized p2p projects

Normal people don't have computers anymore.

This is the reason platforms are far more popular than blogs - people don't have this knowledge of setting up web servers that we take for granted. And even if they did, there's no benefit.

exactly, because you need knowledge to do with files systems what we have been able to do with phone numbers for 100 years

This, and seamlessly mirrored in IPFS whenever I'm offline.