If a recipe is too hard to find, just move on. If there's a few paragraphs of things you don't care about before the recipe, press page down. Maybe let Dakota write what she wants on her own site.
One reason I haven't seen mentioned here for that personal content: it's also a question of building context and trust. If I go to Bon Appetit for a recipe, I know they've tested it a few times and it should be more or less OK even if I don't recognize the author. If I go to a barebones anonymous just-the-recipes site, I have no faith that it ever worked and if it did, it wasn't just a fluke and it was written down right.
Having some detail around a recipe from a previously unknown source allows me to build a connection to a persona in my head, genuine or otherwise. If a recipe doesn't work I'll know to avoid the site in the future. If it does work I can remember that connection and come back to the site again with some more confidence.
One reason I haven't seen mentioned here for that personal content: it's also a question of building context and trust. If I go to Bon Appetit for a recipe, I know they've tested it a few times and it should be more or less OK even if I don't recognize the author. If I go to a barebones anonymous just-the-recipes site, I have no faith that it ever worked and if it did, it wasn't just a fluke and it was written down right.
Having some detail around a recipe from a previously unknown source allows me to build a connection to a persona in my head, genuine or otherwise. If a recipe doesn't work I'll know to avoid the site in the future. If it does work I can remember that connection and come back to the site again with some more confidence.