> It's an outdated system that should have been dead a decade ago
Longer than that, I would say. I have not bought a single car where the dealer added any value to the process at all. And I've been buying cars for three decades now.
I am usually more up to speed on the features and options of the vehicle than the person selling it to me. I think they exist to rip people like my Mum off, who think because the nice man advises she really does need the AWD version for inner city life, she should pay the extra $3k, as it's "safer".
When i bought my last SUV i actually changed my preference from one popular Japanese brand to another because although the salesman at large Japanese dealer (Toyota) was cool, i had to give a small feedback session with his boss about what influenced my choice. The funny part of the story is that the original salesman was a UK origin American and the boss was Asian origin American (point being they were not from a small city or anything). I was so pissed off by the Boss' line of questioning that i actually changed my decision.
I realized in my US stay of many years that a lot of economy is rent-seeking like everywhere. Dealers primarily exist as ICE cars needed maintenance and legacy reasons. However it is a pity that they cannot be disrupted. I have not had experience with platforms like Carvana but i avoid used cars from people because i have had bad experiences before.
"However it is a pity that they cannot be disrupted. I have not had experience with platforms like Carvana.."
Where I see the street is littered with unused bikes for sharing (sometimes a trip hazard if you are not looking where you go while on the iPhone SE talkin) and unused cars parked for sharing. They multiply. The disruptors must be using a utility function with payoff after the sovereign wealth fund managers backing the thing cashout at the top, retire and die. And then there is no return on investment after WeWork's hard partying and snort.
I helped Mom buy a new car last year. She was ready to buy a newer version of the CUV she had already owned for 7 years, but when we got to asking "What's the best price we can get on it?" they switched vehicles to a lower trim level so we were no longer talking about the same car. They had a solid sale. And screwed it up because they started playing games.
She ended up with a competitor. That dealer had a mandatory "package" they applied to every car on their lot (window tint, door edge protector, etc.) which was grossly overpriced.
Something I haven't seen the numbers on but I suspect is true, is that they make more profit on the financing rebate than they do on the sale of the vehicle. The pressure to finance with them is so high that some dealers will refuse to accept cash offers. Or they will add on $2500 as an "external finance fee" when a buyer already has financing arranged.
> The pressure to finance with them is so high that some dealers will refuse to accept cash offers. Or they will add on $2500 as an "external finance fee" when a buyer already has financing arranged.
I have actually never had a dealer pull this on me (and if one did, I would simply walk out the door), even though I always have financing already set up with my credit union before I ever start talking to a dealer about a car, so from their standpoint I'm paying cash. However, every dealer but one has tried to either sell me their financing instead, or sell me a lease deal instead of a purchase. (The one that didn't knew there was no point because I was a GM employee buying a GM car at that time so every single aspect of the transaction was already predetermined.) I've never taken them up on it, but the fact that they try so hard supports your hypothesis that they aren't making any real profit on the sale itself, but only on the financing.
(When I was working for GM, which was some time ago, I had access to enough numbers to make it clear that GM itself was not making any real profit on the sales of any vehicles except full size trucks and SUVs; all of their profit was from GMAC, the financing arm. I used to say that GM was really a financing company that happened to make vehicles on the side. I suspect the other US automakers are similar. I don't think most non-US automakers are; their incentives are different and they are mostly run by technical people, not financial people.)
When I have my own financing, I will always offer to go with them if they can beat my rate. Unless it's a manufacturer-sponsored rate (0%, 0.9%, etc.) they typically can't. But I offer, so they feel a little better.
You may have heard TV & Radio ads offering 84 month 0% financing. For certain slow-selling vehicles, 90 month 0% is available. Which is insane - a loan of 7.5 years on a vehicle? You'd probably be under water for almost 4 years. Which has big concerns if it gets wrecked and you don't have gap coverage.
I lease a new car every 3 years. The dealer sorts everything for me from finance to delivery. I don't have to do anything apart from just phoning in telling them what I want. Next week I come in, sign the papers and drive off - everything in 20 minutes.
Longer than that, I would say. I have not bought a single car where the dealer added any value to the process at all. And I've been buying cars for three decades now.