> As Hudson put it, “there’s never been a better time to maybe fold.” That’s because, he explained, startups that merely survive won’t be judged merely against their peers that also survived; they will also compete with brand-new startups for capital and companies that didn’t need to hunker down during lean times.

Not sure how you got from his core idea, but how do you even guess to measure that?

Great companies require a great deal of conviction. Waiting two years because it's harder now isn't a conclusion one draws from such a standpoint.

Timing is important. If head winds are too tough right now, delay the launch. If there is no choice, unemployment etc..., then start it now.

As you said, start ups are hard already, no need to make it any harder with bad timing.

Also goes the other way round, if the right timing is now, do it now.