I don't know what it is off the top of my head but I think actor pay isn't that big a slice of the cost.
What I mean by market distortion is really the lack of insight into value creation. How much value is created by whom in the pipeline, essentially. Data driven, direct to consumer enterprises are changing this a bit and that's great. But my experience is that data doesn't change minds of the top stakeholders, and there are incentives to make decisions that are bad for consumers even if the data says that both sides can win.
What I mean by market distortion is really the lack of insight into value creation. How much value is created by whom in the pipeline, essentially. Data driven, direct to consumer enterprises are changing this a bit and that's great. But my experience is that data doesn't change minds of the top stakeholders, and there are incentives to make decisions that are bad for consumers even if the data says that both sides can win.