I wish it was that intelligent. Ad buyers are morons and companies like Criteo are snake oil salesmen.
Advertising, as a whole, is one of the most inefficient use of man-power capitalism has ever created. Intelligent people who have been failed for the US education system(chasing the goal of 'be whatever you want to be... but there is no sustainable way) usually end up there in some fashion.
This glut of capable but ineffectual intellectuals is either helping the ponzi fiat money scheme or if this virus is a 12 month affair with limited buying leads to mass civil unrest.
The demographics of the ad companies skew left... which is ok as long as we don't get into South American Currency Territory which i think the petro dollar should keep away for the time being.
