Users can still choose not to install native apps. For as long as the web remains free, I’ll happily support newspapers, magazines, YT Premium and Patreon with my dollars, while absolutely not using the apps with ads in them, in favour of using 3 different content blocking extensions in Safari, and Strict privacy mode in Edge with uBlock Origin on desktop.
That said, because ads are inserted by third parties, you can often block ads with DNS and/or VPN. It’s a shame that iOS has never allowed changing the DNS while on mobile networks, though.
Really though, I miss when we were building open standards for content though, like RSS and podcasts.
Feels like a different era of the Internet, as we never saw an open standard take off for ChromeCast/AirPlay2 or the mentioned-on-stage open standards for FaceTime. Even the RIAA is trying to lock down music again by promoting MQA (Tidal) over FLAC (HDtracks, Amazon).
Closest thing to “open” that I can think of recently for content would be HLS streaming, which optionally supports encryption, but is otherwise open to use or implement.
Given recent history, I think it could go either way, but I doubt users will ever fully accept a closed web, so as long as the web provides open alternatives on every platform, we’ll still be in the clear... for now. :)
A lot of them try really hard not to. A reason for the "show desktop-version" setting's popularity. It's really sad that this has to be a thing, and doesen't really remedy the situation, more like a bandaid.
