As long as Google published apps under their Google brand, they will not fly.
The popular servics Google has (Blogger, YouTube, etc) run all under their own brand.
If Google seriously wants to make a social network, it must run under its own brand/domain. And they should give it a little more attention than they did with Orkut.
I don't think the problem it Google not "getting" the "social". Its about not creating a distinguishable brand. Google is search.
As long as Google published apps under their Google brand, they will not fly.
The popular servics Google has (Blogger, YouTube, etc) run all under their own brand.
If Google seriously wants to make a social network, it must run under its own brand/domain. And they should give it a little more attention than they did with Orkut.
I don't think the problem it Google not "getting" the "social". Its about not creating a distinguishable brand. Google is search.