1. They were founded by a well-connected VC-type, in a hyped new industry. These companies always raise a lot of money (because of the connections and the hype) but rarely (never?) work out well. (See also 21.co for “blockchain”.)
2. A few years ago they contracted with my friend’s company to make some swag, it was a chromed 3D paperweight of their logo guy. I saw a prototype of it, and it was really nice and pretty cool. Then I heard magic leap had rejected it because they didn’t like some way the chrome plating came together at the point it was dipped or something? It was insane to me, that thing was pretty cool and totally professional, and I knew if that was emblematic of how they did business they were screwed..
1. They were founded by a well-connected VC-type, in a hyped new industry. These companies always raise a lot of money (because of the connections and the hype) but rarely (never?) work out well. (See also 21.co for “blockchain”.)
2. A few years ago they contracted with my friend’s company to make some swag, it was a chromed 3D paperweight of their logo guy. I saw a prototype of it, and it was really nice and pretty cool. Then I heard magic leap had rejected it because they didn’t like some way the chrome plating came together at the point it was dipped or something? It was insane to me, that thing was pretty cool and totally professional, and I knew if that was emblematic of how they did business they were screwed..