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I hope this doesn't add to much cost to their cloud customers' bills.

They've worked so hard to sell their AI solutions to the fossil fuel industry, lately, so they can help them extract and burn more oil and gas[0].

[0] https://www.vox.com/recode/2020/1/3/21030688/google-amazon-a...




Why would AI solutions help the fossil fuel industry burn more oil and gas? The fossil fuel industry sells oil and gas to others to burn, it doesn't light the stuff up itself for fun.


>The fossil fuel industry sells oil and gas to others to burn, it doesn't light the stuff up itself for fun.

Who said they'd burn it for fun? Necessity suffices.

>In Russia, one of the world’s top producers, the industry is considering resorting to burning its oil to take it off the market, sources told Reuters

Source: https://www.reuters.com/article/us-global-oil-turmoil/when-o...


Almost all the oil we extract must be burned. There's far too little need for oil as a non-energy source, and there's a very good reason why the price of WTI is so low these days. The industry simply cannot find enough customers to burn it.

How can Google, while helping others extract as much oil as possible, can still pretend it may not end up being burned?

It's like a a drug dealer saying "I'm definitely not helping anyone taking drugs. I'm only selling it, they stay them somewhere if they please. Don't blame me".


You can make this argument more general (and IMO, even more ridiculous):

Fossil fuels are global commodities. Anyone who reduces their oil consumption is reducing demand for those global commodities, which makes them cheaper. Making them cheaper makes renewable energy less competitive, which discourages investment, which means as a society we keep using fossil fuels for longer, which means in the end we produce more carbon.

Ergo, anyone who tries to reduce their fossil fuel consumption by not flying, not driving, or turning off the A/C, is actually more responsible for destroying the planet.


You're making the argument that reducing your demand for something does not reduce the demand for that thing, because demanding less of something makes others demand it more.


Is all your consumption from renewable sources ?




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