And according to Gruber, the iOS ecosystem is the biggest and most important thing in the history of the industry.

It as if, when it comes to Apple, some people completely lose their perspective.

Right because in 10 years time when we're all using Android tablets that will be because the Xoom and the Galaxy Tab started it all.

Gruber said that's what Apple thinks the iOS ecosystem is.

Arguably, it's the right attitude to have when you're riding a wave that is now over 60% of your revenues...