Been in software for 20 years. Never heard of Xilinx or their Zynq product. I ex...

nikofeyn · on April 16, 2020

that's a separate problem and unrelated.

zynq is a trademarked product name for another technology company that makes both software and hardware, and a major one at that. your never hearing of it, which while surprising, doesn't change that fact.

from a search result perspective alone, it is a terrible idea. unsurprisingly, searching for "zynq" will bring up results for xilinx zynq. the name is terrible from both legal and business development standpoints.

smt88 · on April 17, 2020

> the name is terrible from both legal and business development standpoints

I guess someone should tell UberConference and Box about that. They seem to have mistakenly thrived despite using extremely well-SEO'd software brand names.

ska · on April 15, 2020

This will tend to skew with how high up the stack you've spent your career.

Zynq will probably be familiar to anyone who has been dealing with SOC and FPGAs at all recently.

crtlaltdel · on April 16, 2020

im well acquainted with fpga development so recognized the name from that context.

regardless of that, they will have to up their seo game if they wanna outrank...

gramakri · on April 15, 2020

Xilinx are the FPGA pioneers.

saagarjha · on April 16, 2020

I knew about it, but I happen to have a close family member who owns Zinq-emblazoned clothing so that might skew things a bit ;)