I got confused and thought he was talking about Google. The results already exist via Cambridge Analytica.

It's like the old 5G debate in Europe: who do you want to have a backdoor: Cisco+USA or Huawei+PRC? (Hint for Americans: some/many see China as less malevolent).

It highly depends on the definition of the good guys. If you live in US, that might be true. If you live in the rest of the world that might be false.

Is the fact that I specifically called out both of them in the post insufficient condemnation? :-)

Indeed - they're no better.