Is it really though? How many times is it more like, see the thing they don't really want or need, are swayed by an advertisement targetted based on a profile created through data harvested through their phone, their credit card, their social media, their email, etc., they buy the thing, experience a temporary endorphin rush from having the new thing that makes them feel good for a while, get bored of the thing and move on to the next thing provided by targetted advertisements?