Knee-jerk decision IMO. Advertising will always be at the core of businesses, and they all compete with each other on lowering the costs of advertising. Why would they agree on non-targeted ads if at least one of them has incentive to target their own ads? People began using ad blockers exactly because ads were not targeted.
I'm using an adblocker because most ads are deceptively trying to push garbage products. And I feel like I've never been offered some valuable information by an ad. Having them push stuffs we want (good and relevant products) it's different from having them push targeted trash. I believe that selling trash anonymously on the internet (think drop shipping, malware and bloatware) is so lucrative that genuine products and companies have a hard time competing.
