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Looking at the sales page, there has been de-emphasis of iBooks, apps, games, and additional emphasis on ease of hands-off use for watching videos, AppleTV. For instance, the angled cover, using the iPad as a projector.

Either this is turning out to be what people are actually using the iPads for, or Apple is actively steering people towards using iPads. Maybe they don't want to cannibalize the sale of Macs.



looking at the keynote live blog that engadget did, it seemed like most of the focus was on how iBooks was doing (the lead), and creation software - iMovie and some sort of garage band / rock band hybrid.


Thanks. That's a learning moment for me. Apple is very clever about speaking to their audience. The people who'd listen to Jobs live are content creators and avid readers. The average visitor just want to watch TV.




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