1) There is no "good design". It is always a compromise of trying to satisfy various practical constraints. OLAP vs OLTP probably rings a bell here. And this Last / First name thing is laughable. The complexity of handling all possible human names can be insane. Depending on the goal the proper design can be anything starting from single field and up to some relational structure.
2) The article itself looks like let's just write something up to score some points.
1) There is no "good design". It is always a compromise of trying to satisfy various practical constraints. OLAP vs OLTP probably rings a bell here. And this Last / First name thing is laughable. The complexity of handling all possible human names can be insane. Depending on the goal the proper design can be anything starting from single field and up to some relational structure.
2) The article itself looks like let's just write something up to score some points.