That article reminded me of Giles Bowkett’s blog postings advertising his video-... | Hacker News

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sethg on March 1, 2011 | parent | context | favorite | on: Anatomy of long sales letter

That article reminded me of Giles Bowkett’s blog postings advertising his video- and ebook-based classes, e.g.:

http://gilesbowkett.blogspot.com/2010/03/programmers-what-to...

I have no idea if the courses are any good, but he does market them to programmers, and since he has put up more than one blog posting of this nature, I assume he must be getting sales.

ahi on March 1, 2011 [–]

I only think those work because they are dripping in irony. Would his target market respond to those postings if they were sincere long form marketing.

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