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Maybe it's just that now there's whole lot more money in the game of tricking Google? In 2010, people too dumb to use a computer were just getting on the Internet, as smartphones only started to become a thing. Now these people are in and there is lot of money to make on them.

SEO spam instead of car repair manuals is a joke. It has a lot bigger and scarier implications. Just try imagining someone like Obama winning elections now... simply not possible... And it's not because people became more dumb, they totally didn't: it's just because now dumb people have a voice online. And spend money online. Internet works for them now, and shows everyone what they want to see...




That does not explain why Google "finds" results that don't even match the query.




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