This is amazing and perfectly explains something that I didn't understand until now: in Japan there are A LOT of sock shops. The tall socks that show above the shoes sure I get it, but I didn't understand about the normal/small ones and just attributed it to the normal over-consumerism of Japan. But in fact there are a lot of situations (restaurants, some offices, etc) where you take your shoes off and socks become visible clothing.
> So how are you going to distribute the signal message of your sneakers? You simply wear them where other people can see them. The obvious constraint here is that your signal distribution is limited to things you can display in public. This is why people are willing to spend hundreds of dollars on shoes but not on socks.
> So how are you going to distribute the signal message of your sneakers? You simply wear them where other people can see them. The obvious constraint here is that your signal distribution is limited to things you can display in public. This is why people are willing to spend hundreds of dollars on shoes but not on socks.