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I see it that way: people tried to get exposure with Google finding ways to do it. For example by exchanging links. Was it bad people Exchanged links? No. Was it used by spammers? Yes, also. Did Google decide to punish it? Yes. Who is hurt? Normal website users. Spammers found new ways. But the truth is with each Google update normal website owners was punished. And for spammers it just got a little bit more complicated to find a new hack.

Now we are at a point where normal website users have very little ways to be high in search results. And people with money can buy it either with very expensive SEO or with expensive Ads.

Sometimes i wonder why the heck should normal website user even try to please Google. As a normal website owner i dont feel Google gives me as much as it expects me to do.

Dont link to this, use AMP, God forbid to Exchange links. There are books about how to please Google. But what is the point? It all comes to who has more money. I dont, so i will never win a good position.

I think we should just forget all these Google rules because they destroyed the Internet how it used to be. Autodiscoverable.




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