Awesome thread. Compare this to your own business models folks, there is gold in understanding how Wow because such a powerhouse. You may not be able to apply all the principals, but just a few can make a world of difference in your start up.

We often talk about community on our sites. You ain't seen real community until seen Wow after you've played any serious amount of time. I have many real-life friends that I've met in real-life through playing the game.