it appealed to both hardcore and casual gamers, and at least for a while, was successful in that respect. it didn't require the latest and greatest gaming rig to run it and enjoy it. there is a huge social aspect to it, which i think luckily coincided with the development of solid VOIP technology to make it more than just text-based communications. it came from an established company with a guaranteed fanbase -- it didn't have to build itself up from the ground level.

i used to play.