By the way, while the "punch" of a sentence is often placed either first or last for stylistic reasons, and both are fine, there is another kind of phrase for which final position is strongly preferred.
I believe they're usually referred to as "heavy" phrases[1], but the intuition is just that a phrase may consist of a lot of words, e.g. "the man who I spoke to yesterday about repairing the car". That phrase is, syntactically, just a noun phrase, and theoretically might fit into a sentence at any position where you might find "the cat" -- but in fact, phrases that heavy really, really benefit from being postposed if at all possible. Placing a heavy phrase in the middle of a sentence imposes memory burdens on the listener/reader that a short phrase like "the cat" wouldn't.
I bring it up partly because this is the kind of thing I find interesting, and partly because I think some editors might have this idea in mind, be unsure how to phrase it, and call it "the punch", when "the punch" is a better fit for a phrase that is felt to be especially relevant, surprising, or otherwise possessed of high emotional energy.
I believe they're usually referred to as "heavy" phrases[1], but the intuition is just that a phrase may consist of a lot of words, e.g. "the man who I spoke to yesterday about repairing the car". That phrase is, syntactically, just a noun phrase, and theoretically might fit into a sentence at any position where you might find "the cat" -- but in fact, phrases that heavy really, really benefit from being postposed if at all possible. Placing a heavy phrase in the middle of a sentence imposes memory burdens on the listener/reader that a short phrase like "the cat" wouldn't.
I bring it up partly because this is the kind of thing I find interesting, and partly because I think some editors might have this idea in mind, be unsure how to phrase it, and call it "the punch", when "the punch" is a better fit for a phrase that is felt to be especially relevant, surprising, or otherwise possessed of high emotional energy.
[1] e.g. https://link.springer.com/article/10.1007/s10936-010-9163-x -- "Heavy-NP shift is the tendency for speakers to place long direct object phrases at the end of a clause rather than next to the verb."