Tell many people who lived through World War II in an active theatre or, in more recent decades, conflicts in Somalia, Syria, or Yemen, that, "You aren't having an emergency for years at a time. That's just normal."
Steering back from warfare to business, after returning to Apple it took Steve Jobs several years it around and put it on a long-term firm stable financial footing. He avoided bankruptcy fairly quickly (he had no other option), but they were by no means out of the woods.
In the auto industry it took years for Toyota and, particularly, Nissan to turn around after WWII. In the early 1980s Chrysler were in a dreadful state after a combination of years of mismanagement and the second oil shock of 1979.
Tell many people who lived through World War II in an active theatre or, in more recent decades, conflicts in Somalia, Syria, or Yemen, that, "You aren't having an emergency for years at a time. That's just normal."
Steering back from warfare to business, after returning to Apple it took Steve Jobs several years it around and put it on a long-term firm stable financial footing. He avoided bankruptcy fairly quickly (he had no other option), but they were by no means out of the woods.
In the auto industry it took years for Toyota and, particularly, Nissan to turn around after WWII. In the early 1980s Chrysler were in a dreadful state after a combination of years of mismanagement and the second oil shock of 1979.
These problems were not quick or easy to fix.