I've noticed that BI's articles are full of typos. Not sure if they just rush things out or what, but some of them are so obvious if anyone did a round of proof reading they would've spotted it.

Most journalism is a commodity business now with writers publishing dozens of stories per day. There's no big pipeline of drafting, copyediting, fact checking and editorial review anymore.

Proof reading doesn’t drive clicks.

Act First Apologise Later, Move Fast & Break Things, etc

Does anyone actually go to BI, Forbes, TechCrunch, whatever, directly anymore? The most they get is a headline in someone’s social media feed that generates a click and maybe 10 seconds of eyeball on ad. Proof reading isn’t worth it.

As is Nikkei, Financial Times, and The Economist.

I guess it's just a typo, but imagining someone at Spotify in Sweden reading a mail by an NY-based journalist asking about a Canadian startup is hilarious. I wonder if this happens in reality.

You wouldn’t believe how often this happens