This post looked kind of weird to me so I looked up the whois, it's registered to godaddy. Which is odd because it is not the same registrar as amazon.com or aws, and aws operates a domain registration service so I can't imagine a real amazon service would use godaddy. Combined with the fact that there's no concrete plans set in place, it seems really fake.
If someone else had registered the name at GoDaddy before Amazon wanted it (it was registered in 2013), and then Amazon bought it from them, would Amazon transfer it to their normal registrar right away or let it stay where it is until it is time to renew?
Some registrars don't allow you to transfer the domain away from them for a period of time after transferring ownership. If they acquired the domain recently that could be the reason.
Also, not sure if genuine mistake or sneaky "clickbait": The video has its `video_poster` image that's eerily similar to a YouTube screenshot, though the video itself is hosted on Amazon's servers, not YouTube.
Most of their other domains seem to be registered with MarkMonitor Inc. domain registrar.
Even if they recently bought this domain and it was pushed to one of their GoDaddy accounts, you think they would immediately initiate a transfer to MarkMonitor to put it in their portfolio of managed domains.
In July of 2019, the domain had a coming soon page on it, that was in German:
