> I don't think that there's a general expectation in the digital or brick-and-mortar world that when you buy something from a merchant the information related to that transaction is "your data" and they cannot use it.
True, but that's not the expectation in play here. I think there is a general expectation that when you're doing business in a brick-and-mortar store, that store is not going to be reporting your business to the likes of Facebook, Google, etc.
True, but that's not the expectation in play here. I think there is a general expectation that when you're doing business in a brick-and-mortar store, that store is not going to be reporting your business to the likes of Facebook, Google, etc.