> Almost no one wants to live permanently in Antarctica.
I mean, that's at least in part because you can't on a legal level. There's no private property rights and any of the Antarctic Treaty participants has the right to enter and inspect any installation on the continent. It's a set of research stations, not a colony.
Siberia has other problems similar to Mars. Water is frozen, so you have to melt it (as on Mars). Growing seasons are short (similar to the sunlight issue, which we've solved on Earth with grow lights...).
Focusing on the "Mars has more things to solve" thing continues to ignore the point.
But you don't need to go to Siberia for Earth to be extremely difficult to survive in.
Wherever you are, if you lack technology your chance of surviving is very low. Without clothing, housing, fire, tools it's very, very hard to survive anywhere on Earth.
The only reason life is so safe and pleasant right now on this planet is because we changed our environment to make it so.
If we were to survive on Mars, we would have to do the same. The advantage with Mars is that we wouldn't have to start from scratch.