If you brand it as "Google," you can't expect the positive associations to transfer and the negative associations not to transfer. That's not how it works. You get both or you get neither.
Keep in mind that you aren't selling to me, you are selling to middle management who hears "it's different we promise" and then goes home to have nightmares about their rival manager piling on: "GCP canceled a service from under you? Who could possibly have seen that coming? Oh, the salesman told you it wouldn't happen, my mistake. (Everyone laughs at manager's stupidity.)"
GCP needs to give these guys ammunition. AWS burns goodwill like they've got a city to light: surprise bills, abandoned (but technically not canceled) services, poor performance, sticky abstractions, shameless grand announcements of services that upon further investigation only exist in the sense that you can ask support and wait 5 days (rDNS), etc. Broken software and subtle (or overt!) killer caveats abound. Go with AWS, we scale to the moon! Oh, "the moon" is >5GB of data through our time series ML? Lol no. Hard limit. Oh, we let your buddies exceed that limit and we're advertising that you can exceed the limit? Lol -- not our problem. Yet nobody holds them accountable. Nobody gets fired for choosing AWS, because AWS over-promising and under-delivering is not a meme. It's reality, especially by Google standards, so GCP marketing could make it a meme if they had any sense about them, but as far as I can tell they aren't interested.
If GCP stays the course, the results are 100% predictable and frustrating as hell, because AWS is a real steaming pile and I hate to see them continue to win The Game because Google, of all companies, can't figure out how to advertise and manage their reputation.
Keep in mind that you aren't selling to me, you are selling to middle management who hears "it's different we promise" and then goes home to have nightmares about their rival manager piling on: "GCP canceled a service from under you? Who could possibly have seen that coming? Oh, the salesman told you it wouldn't happen, my mistake. (Everyone laughs at manager's stupidity.)"
GCP needs to give these guys ammunition. AWS burns goodwill like they've got a city to light: surprise bills, abandoned (but technically not canceled) services, poor performance, sticky abstractions, shameless grand announcements of services that upon further investigation only exist in the sense that you can ask support and wait 5 days (rDNS), etc. Broken software and subtle (or overt!) killer caveats abound. Go with AWS, we scale to the moon! Oh, "the moon" is >5GB of data through our time series ML? Lol no. Hard limit. Oh, we let your buddies exceed that limit and we're advertising that you can exceed the limit? Lol -- not our problem. Yet nobody holds them accountable. Nobody gets fired for choosing AWS, because AWS over-promising and under-delivering is not a meme. It's reality, especially by Google standards, so GCP marketing could make it a meme if they had any sense about them, but as far as I can tell they aren't interested.
If GCP stays the course, the results are 100% predictable and frustrating as hell, because AWS is a real steaming pile and I hate to see them continue to win The Game because Google, of all companies, can't figure out how to advertise and manage their reputation.