The whole of California seems like that. Places get a reputation for being great, so everybody goes there... which overloads the roads, drives up rents, and makes the city decide they better put in some parking meters. Being "the cool place", when the cool used book shop goes out of business it gets replaced with a joint selling $20 acai bowls or whatever. Half of the state is being perpetually loved to death.
With all due respect, the "too many outsiders spoil thing" narrative is hokum, flat wrong, an not-useful myth.
Back when rents were considerably more affordable, most of California received a similar level of visitor and had similar growth rates. The changes have been driven by massive money coming into real estate, restrictions on building, and an economy where real wages are stagnant.
This is a bit generalized. The city I work in is similar to Santa Cruz - tech adjacent and regularly makes the national magazine market for being beautiful. Outsider tourism brings in money, but the weekend traffic pattern has shifted over 15 years. When there used to be traffic jams heading south to the city on weekends, there are now traffic jams headed north to the wine country on the weekend. I completely see the need for the tourism and its great for the economy, but it has definitely changed the small-town feel.
