Right but Apple, Android, Samsung, Walmart, NBCUniversal, TacoBellFritoLaySnappleGroup Pay are pretty much the first contactless payment platforms to really gather steam in the US.
Visa and MasterCard didn’t have the advantage of a phone platform that make contactless payment actually more convenient than magstripe so the value in rolling it out was pretty low.
Contactless is much more convenient than magstripe in nearly all situations where it's available - it's just that the US took forever to roll it out. By the time it reached a usable level of penetration, the phone platforms were ready to go.
