What is, in your view, the best approach? Please enlighten us.
edit: I guess I should also clarify that I believe artists are entitled to total control over something they've created until they say otherwise. If they want to license it as creative commons and go live in a wine cask, great. If they want to milk it for all (the money) it's worth, also great, at least for as long as we're living under the capitalist ethic that celebrates such exploitation of intellectual property and provides no safety net for those who are unwilling or unable to extract value from what they have available to them.
edit: I guess I should also clarify that I believe artists are entitled to total control over something they've created until they say otherwise. If they want to license it as creative commons and go live in a wine cask, great. If they want to milk it for all (the money) it's worth, also great, at least for as long as we're living under the capitalist ethic that celebrates such exploitation of intellectual property and provides no safety net for those who are unwilling or unable to extract value from what they have available to them.