It's to the consumer's advantage to tell his buddy about how terrible such-and-such-an-airline's new cuts to foot room are and how he wouldn't fly and neither should anyone else. That could possibly lead to better policies. It's not to his advantage to skip flying or to by a more expensive ticket. People are acting according to their best interests, nothing to see here.
If the consumer convinces everyone else not to fly on those cheap flights, the cheap flights discontinue and the consumer is left paying more. How's that to the consumer's advantage?
