> It doesn't have the same Paradox of Choice exploitation of one item like a Soviet supermarket
Honestly I love this about Costco (and especially Trader Joe’s).
I want them to do a little research and taste testing and stock the item that they think is the best quality and value. I don’t want to crapshoot between 6 different brands of spaghetti.
Trader Joe’s also does a great job at this. It may not always be objectively the “best” item, but it’s usually good and they’ve built up trust with me that gets me to try new and potentially expensive food items.
Costco's largest value add is their curated selection. They never stock the best nor the worst. Shopping is relaxing because you know you won't be screwed, and you only have to answer one question: "Do I want this type of product?", you don't have to answer "Yes, which one of the 5 or 10 available?"
Honestly I love this about Costco (and especially Trader Joe’s).
I want them to do a little research and taste testing and stock the item that they think is the best quality and value. I don’t want to crapshoot between 6 different brands of spaghetti.
Trader Joe’s also does a great job at this. It may not always be objectively the “best” item, but it’s usually good and they’ve built up trust with me that gets me to try new and potentially expensive food items.