meh - I mean, I don't know what language you write in today, but I would wager it's a language that has had at least a million spent in some kind of marketing, books, directly or indirectly or through advocacy (that also costs money as it's a company telling employees to put effort into that instead of other things). And if you include that, we're probably talking about $1M to 1/2 billion if it's in the top 10 tiobe index.