If you clicked the link, why quote it out of context?

> In addition to reporting hate crime, please report non-crime hate incidents, which can include things like offensive or insulting comments, online, in person or in writing. Hate will not be tolerated in South Yorkshire. Report it and put a stop to it #HateHurtsSY

In addition to reporting hate crime...

Anyway, it's quite easy to verify that hate speech is illegal in the UK. Plenty of people have been prosecuted for it.

I don't understand the confusion here. The quote clearly distinguishes between crime and non crime actions yet still encourages people to report non-crimes to the police. This is unacceptable thought-crime type stuff.

"Hate will not be tolerated in South Yorkshire" is also a disturbing sentence because hate is a totally normal, and healthy emotion to have. I hate the taste of parsley. I hate racists. I hate being caught in the rain with a flat tire, but more of all I hate the idea that the police would do these kinds of things.