I don't think the new text changes anything, though. a) If that new text tries to paint the picture that this isn't sponsored content or might have bias, then why did they even mention that disclaimer? b) Which exact legal entity or subsidiary was "officially" sponsoring the trip isn't really that relevant when they are so tightly connected in brand and organizationally.
They could have simply started the article with: "This year Bosch invited us to CES fully covering our attendance cost."
or alternatively later on "while Bosch sponsored our trip we still had a really hard time getting a demo for ... because of ..." (e.g. too many people)
I don't think the new text changes anything, though. a) If that new text tries to paint the picture that this isn't sponsored content or might have bias, then why did they even mention that disclaimer? b) Which exact legal entity or subsidiary was "officially" sponsoring the trip isn't really that relevant when they are so tightly connected in brand and organizationally.
They could have simply started the article with: "This year Bosch invited us to CES fully covering our attendance cost."
or alternatively later on "while Bosch sponsored our trip we still had a really hard time getting a demo for ... because of ..." (e.g. too many people)