India is just ridiculous in this regard. Recently, there's some app at security gates at the entrance of apartments that asks for phone numbers. It's strange that one needs a phone number to visit my friend.
As I've understood it, it's more like you can charge (some things) to your phone bill. Like buying ringtones/apps for 00's phones, but not just phone-related purchases.
lonelappde is right. All bank accounts in India must(?) have a registered phone number associated with them. This was primarily done to ensure SMS transactional alerts, but has escalated to all sorts of usecases now (including the enforced regulated way of doing 2FA).
All 3 asked me for my phone number. It’s getting ridiculous