The arts is full of people expressing themselves for pay below the poverty line, often not expected or wanted as remuneration for their expression. Treating business as expression and calling it the same thing as actual art is quite oblivious to the reality.
I made the original comment, and I think we see the world in a different way. This is how I see it:
Creating a business is a creative act. It involves logic and rationality as much as intuition and imagination.
I do think it's an expression of yourself, you're packing all you've learned into something that you think will be valuable to other people. Your personality is reflected in your product, so is your voice.
Ultimately it's up to the creator to treat their business however they seem best. If you want to be all about profits, good for you. If you want to explore ideas, try things and enjoy the creative process while slowly building revenue, also good.
> It involves logic and rationality as much as intuition and imagination.
Yes, because this applies to virtually every human endeavor (even though I find tech types have a tendency to discount the former in areas outside their expertise).