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Software Company Ditches AdWords for... Kiva? (readwriteweb.com)
11 points by terpua on June 19, 2008 | hide | past | favorite | 2 comments



That might work... once.

AdWords strikes me as the death of marketing still shambling along as a zombie. (Not to dis an army of shambling zombies, they have their own sort of power.) The genius of a marketer is not required, just pick some words and pay the bill. P.T. Barnum would be horrified by AdWords. I expect he would have done better with the first two paragraphs of http://www.jamasoftware.com/ too.


I have no idea how well that will work, but it's creative.




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