Well, that's only true for ISPs who are not also content producers/owners.
Many ISPs who are also cable companies sell the content that people pirate, so they definitely do care.
In Canada, Rogers and Bell (two major quad-play telcos) are at the forefront of pushing for legislation to crack down harder on piracy by eroding privacy rules that protect consumers' Internet usage.
Fair point, but I think that was more true maybe 5-8 years ago. Since streaming services have taken off, piracy has gone way down, and providers see subscription-based streaming services as their existential threat. If any ISPs haven’t realized this, they’re just behind the curve. Bell clearly has, hence Crave TV.
Just think, who do you know outside of some geeks that bother with torrents anymore? Even most geeks who know how to pirate video and music don’t bother. They just give their $5 to $15 to netflix/hulu/amazon/spotify and don’t bother with the hassle.
When you pay your cable company $X/month to add a premium channel, they get to keep some of that money. When you pay the premium provider directly, your cable company gets nothing. (You were going to have an Internet connection either way, so they're not getting any additional money from you.)
